Conduct user research with confidence
Great user research is easier said than done.
Businesses and teams struggle with a few key problems where research is concerned and what’s most interesting, is that with a bit of hygiene - the right tools, repeatable processes, robust frameworks, some light coaching - many of these can be easily avoided.
ProdCraft can help your teams conduct focused research, that generates clear, actionable outcomes and educate your teams on the right imx of tools for different research pieces. A few weeks with our team can transform your research capabilities, or if you simply need a swat team to run some fast effective research on your behalf, we can do that too!
Fast, focused product discovery
The hardest part of product development is developing brand new features, termed in the industry 0-1 development and it really is hard! In this scenario we start with a problem but with no idea of the solution, the direct isn’t formed and the potential is wide.
But remember, the aim of the game isn’t to be right all the time (frustratingly mind readers don’t exist!), the game is to follow a repeatable process, maintain a clear focus on solving the right problems, be fast, and just be right more than you’re wrong! ProdCraft can supply tried and tested approaches to help you do just this.
Choose the right tool for the job
Another difficulty many businesses have is knowing which method or tool to use, in. order to get the answer they need.
And remember, there’s a wide array of tools and methods at your disposal, customer research isn’t just user interviews with prototypes, the best businesses put time into setting up the right feedback channels, so that they have a mixture of qual and quant data to guide their development. Sometimes just setting up the right, automated feedback channel can surper charge a product department.
Whether it’s coaching for the team, or diagnosis of existing tools with recommendations for improvement, we’ve got your back.