Creating a compelling product vision
There’s no single formula for producing great product visions.
However, a great vision is at minimum, the sum total of deep customer knowledge, awareness of market trends and an acute understanding of the applicable emerging technologies that can enable your business. No small feat.
It’s perhaps unsurprising then, that the majority of companies find it tough find the time to create informed, compelling visions to unite and drive their business.
ProdCraft will work to supercharge your business, and ensure that you come away running toward a vision with purpose and passion!
Creating clarity on your customers and their key problems
Startups create success by focusing intently on solving one or two critically painful problems for (usually) a single customer type. This leads to customer testimonials, heads of terms demonstrating purchase intent and most critically, investment and growth.
Over time this context changes. Businesses grow, new clients are onboarded, new features built and that laser focus is diluted. Building for too many, without well defined customer personas and pains is the silent killer that most growing tech companies run in to sooner or later.
ProdCraft can help make sense of the noise, working with you to define clear user personas and customers needs, to ensure that your product vision focuses on solving key needs for your most critical customers. With this in place, your teams will be free to build with pace, purpose, confidence and longevity.
Understanding market trends, competitors and how to win in your context
Today’s economy is more competitive, informed and faster moving than ever before. BUsinesses simply simply cannot afford to be unaware of what’s happening around them.
We’re not suggesting obsessing over competitors and playing copy cat games but you absolutely need to have your finger on the pulse.
We’ll ensure that you craft a product vision which considers TAM, competitor activity, pricing strategies and emerging technologies, to ensure that you’re sprinting toward a forward thinking and defensible vision that will beat the competition.
Implementing emerging & enabling technologies at the right time
There are always new technologies emerging (think Bitcoin, BlockChain, Generative AI) and each time their impact speeds up the ability to innovate.
However it’s not all that simple to know when the right time is to adopt them or exactly what they might be applicable for. Craft your vision with technology and timing in mind, so that you maximise efficiencies and impact.